CREATIVE DIRECTOR | DESIGNER | EVENT PHOTOGRAPHER
For over a decade, CopperPoint's Safety Works Expo was the company's signature event.
Historically the expo focused on construction safety, but as the company matured the conference began to address broader business issues such as establishing employee wellness programs and dealing with workers' compensation fraud. With this pivot, Expo branding had to change as well, evolving away from hard hats and construction cranes to something more conceptual.
I was given the challenge of developing the conference's branding suite which included a postcard, a registration mailer, an event program, eblasts, event giveaways, and social media content. I also designed conference signage, including the directional safety cone characters placed throughout conference venues.
The 2017 conference drew more than 400 attendees from all across Arizona. On the day of the event, I provided live social media coverage and event photography.
