PRODUCER | DESIGNER | EMAIL AUTOMATION
I helped launch CopperPoint's Webinar Series in 2019, and by 2020 I was managing all design and technical production, as well as emceeing each installment.
The series showcased the company's internal loss control experts with 20-minute webinars on topics from fraud prevention to fall prevention.
I leveraged Hubspot's robust marketing automation tools to create workflows that segmented our contact lists and strategically retargeted email recipients to drive registrations. Our top webinar drew 200+ registrants. The full library of past webinars is available on CopperPoint's website.
