DIRECTOR | EDITOR | MOTION GRAPHICS
I have so much pride in this project as the first broadcast spot I was able to personally produce from start-to-finish.
The 30 second commercial, which aired on NBC in February 2021 during the Waste Management Phoenix Open and the AT&T Pebble Beach Pro-Am was developed almost entirely in-house. On-staff writers wrote the script while I sourced, licensed and edited footage, music and voiceover. The ad was produced in a three-week timespan at significant savings to the company over traditional commercial production methods.
The team was celebrated at the 2021 IMCA Showcase Awards, which recognizes the most effective and innovative work from the best minds in insurance marketing and communications.
