PROJECT MANAGEMENT | DESIGN | WRITING | PHOTOGRAPHY
With over 35 years of success providing middle-market M&A services, Dinan needed a modern, scalable website that reflected its legacy while supporting its evolving business strategy.
The existing site lacked the structure and flexibility to communicate Dinan’s depth of expertise and generate meaningful engagement from business owners and investors.
I was tasked with leading a full redesign of the Dinan website, from strategy and content to project management and execution. The project required not only a complete design overhaul but also a migration from a legacy CMS to HubSpot, ensuring seamless integration with Salesforce and alignment across marketing and business development operations.
The redesigned dinancompany.com launched in late 2024 as a dynamic, visually engaging platform that reflects the firm’s heritage and thought leadership.
Key Outcomes Included:
• Enhanced lead capture and CRM visibility through integrated HubSpot-Salesforce workflows.
• Improved SEO and content discoverability with 25 new industry-specific pages, each tailored to demonstrate Dinan’s sector expertise and M&A insights.
• Strengthened brand consistency through updated photography and messaging.
• Streamlined internal processes for digital marketing, lead tracking, and follow-up.
