BRANDING | PROJECT MANAGEMENT | DESIGN
When I joined Dinan in 2024, the firm relied on a growing collection of business development presentations that had been created over many years. While each deck served an important purpose, there was little consistency in design, messaging, or structure, making it difficult to scale as new materials were needed.
I led the effort to organize and standardize Dinan's entire document ecosystem, creating a unified framework that could support the firm's expanding outreach efforts while reinforcing a cohesive brand identity.
The system was intentionally designed to be both elevated and flexible. Presentations needed to work equally well as digital leave-behinds, printed meeting materials, and mailed collateral, while allowing content to be easily reused and adapted across business lines.
