DESIGNER
To promote their virtual server management Dewpoint wanted their customers to “think green.”
The tagline of the Dewpoint Virtual World Promotion was “Visualize Your Virtual World,” and at the center of the campaign was a landing page featuring 3-D “green” images. 3-D glasses were mailed to customers encouraging them to visit dewpoint.com/virtualworld for more information. The glasses arrived packaged in a pillowbox with a custom mailing label branded for the campaign.
The promotion generated a pipeline of potential sales totaling $200,000 for a 275% return on investment.
